Priority votes received by Wingspread participants: 25 on this and related actions

How this is important spreading certified Family Forests: The FSC Family Forest Allaince emerged organically over the past year from groups and associations which have been working to extend certfied forestry to private woodland owners. In its development and through a key planning conference at the Johnson Foundation's Wingspread Center in July 2007, the value of this central organizing value was confirmed. A number of areas of action were identified that the Alliance can lead, while supporting and encouraging the work of the Forest Stewardship Council. In its formation, the Alliance has been supported by grants; to establish itself, it needs a stable stream of funding that recognizes its value. The Alliance also has opportunities to diversify its members and partnerships and to engage additional organizations and individuals who are stakeholders in family forest certification.

Two-Year Goal: Implement membership fee structure and growth plan for a stable revenue stream; build member & partner services, relationships and benefits.

Lead individual/organization: Katie Fernholz, Dovetail Partners

Supporting Partners: (please add name if want to play active role on moving this strategy forward) - Alliance members and partners (existing and future) - Sustainable Woods Network Potential members/partners for the Alliance to engage: Landowner groups National Network of Forest Practitioners Logger assocations Buyer groups Consumer campaigns Hunting and fishing groups Forest products industry members

And/or builds on what opportunities? Expanding market for FSC certified products and increased interest by private forest landowners in better on-the-ground practices.

A few example(s) of where model or elements are being practiced well today?


Key measures to track (to know a change is an improvement)? Financial strength (evaluate value/beneift). Expanded membership and partnerships (both formal and informal).
To move it quickly forward (through a test or to spread to other early adopters):

	Key Next Steps?	Involves Who?	Date Complete?
By End of 2007	Evaluate cost/benefit ratio	Impartial assessor
	Confirm Alliance membership categories and goals. Seek further funding opportunities	Alliance members and partners	·
By Summer of 2008	·Implement fee options Seek continuing funding opportunities.	·	·

Additional Action Plan Notes: Sustainable Woods Network. Already has capacity to accumulate reports on available certified pulp and other wood product availability from private woodland owner groups across US. Can broaden its reach and scope in concert with Alliance and its partners.